Celebrity marketing agency: Strategic brand endorsement

Celebrity marketing (or endorsement) is the strategic association of a brand with a recognized public figure (athlete, actor, artist) to transfer their fame and values.

The major difference? The level of fame:
• Influencers: Digital stars (TikTok/Insta), niche experts, strong engagement but fragmented audience.
• Celebrities: 'Mass Market' stars (TV/Cinema/Sports), transgenerational fame, massive prescriptive power.

A campaign with a celebrity generates on average x4 more attention than a classic ad and increases purchase intent by +30%.

Associating with a celebrity activates 3 powerful psychological levers in the consumer:

1. Instant Credibility (Trust)
The celebrity's excellence in their field (e.g., a Michelin-starred chef for home appliances) immediately validates your product's quality.

2. Halo Effect (Image)
The star's positive values (performance, glamour, sympathy) are mechanically 'transferred' to your brand (+40% positive image).

3. Emergence (Cut-Through)
In an ad-saturated world, a known face stops the zapping. It is the fastest way to make a new offer emerge or reposition a historical brand.

We don't choose a celebrity based on 'gut feeling', but via our 'Celebrity-Match' methodology analyzing 5 strategic criteria:

1. Image Affinity: Value alignment (Luxury, Performance, Family) between the star and your brand.
2. Expertise Relevance: Their field of legitimacy (Sports, Cinema, Fashion) must validate your product.
3. Demographic Audience: Their fan base must match your target exactly (Age, SES, Interests).
4. Reputation Risk: Complete audit of media history to avoid any Bad Buzz.
5. Activation Capacity: We select engaged personalities, ready to be truly involved (not just a 'billboard face').

Thanks to our OPEN division and Isabelle Brulier (+12 years experience), we guarantee access to premium talents.

We orchestrate 5 collaboration formats adapted to your awareness objectives:

1. Digital & Social Media Campaigns: Instagram posts, Stories, TikToks published on the celebrity's accounts to reach their massive community.
2. Events & Public Relations (PR): Physical presence (Product Launch, Store Opening, VIP Masterclass) to attract media.
3. Advertising Production: Creation of TV Spots, Brand Films, DOOH Billboards, or Podcasts embodied by the star.
4. Ambassador Partnerships (Long Term): Annual or multi-year contracts active during all your commercial highlights.
5. Product Endorsement (Co-creation): Development of signature ranges or capsule collections.

Each activation includes complete management: production, coordination with the entourage (agents), and impact reporting.

Activation timelines vary based on celebrity notoriety and project complexity. Here are our standards:

1. Simple activation (3 to 6 weeks)
For a social media post or event presence. Includes: identification, agent negotiation, contract, and logistics.

2. Complete Campaign (6 to 10 weeks)
For content production (shoot/filming) and multi-channel distribution. Includes: creative design, prod, and post-prod.

3. Ambassador Contract (2 to 3 months)
For a strategic annual partnership requiring in-depth legal negotiation.

Expert tip: 'Top-Tier' celebrities require several months of anticipation. Brief us as early as possible to secure the agenda.

We implement a robust contractual framework to protect your investment and brand image. Our contracts systematically include:

• Deliverables & Penalties: Exhaustive definition of obligations and sanctions in case of breach.
• Image Rights: Precise negotiation of duration, territories, and authorized media.
• Sector Exclusivity: Formal prohibition to collaborate with your direct competitors.
• Validation (Right of Review): Total control over content before any publication.
• Exit Clauses (Bad Buzz): Reputation protection and early termination mechanisms.

We work with specialized lawyers (image/sports law) to guarantee total compliance and clear contractual KPIs.

Yes, marketing studies (Nielsen/Kantar) demonstrate the measurable impact of celebrity endorsement on commercial performance:

• Immediate sales: For €1 invested, the average return is €6.80 (long-term ROI).
• Assisted awareness: Average increase of +28% post-campaign.
• Ad memorization: Ads with stars are 60% more memorized than standards.
• Halo Effect (Image): Positive transfer of the star's values to the brand's perceived quality.

Warning: Effectiveness depends 100% on 'Matching'. Poor casting can be counterproductive. Our expertise guarantees this strategic alignment to maximize your KPIs.