Make ThemStop Scrolling
Because attention is the new competition.
At Gust, we craft campaigns that capture attention, fuel culture, and drive performance. In the era of infinite scroll, the real battle is won in the first 2 seconds.
We turn every moment into an opportunity to engage, evoke emotion... and convert.
Make ThemStop Scrolling
Because attention is the new competition.
At Gust, we craft campaigns that capture attention, fuel culture, and drive performance. In the era of infinite scroll, the real battle is won in the first 2 seconds.
We turn every moment into an opportunity to engage, evoke emotion... and convert.
We think
We think
digital
We connect
We connect
talents
We produce
We produce
content
Our Projects
Our Services
Our clients testimonies
Juliette Lapauw
EMMA
We have always collaborated with Gust in a long-term, win-win vision. They have understood our brand objectives very well and have put everything in place to...
Theo Royer
WeAreEtendart
We collaborated on mobilizing relevant influencers to participate in an event dedicated to young people, addressing issues of inclusion and the fight against...
Matthieu Le Balch
Reeve
We approached Gust agency to improve our company's brand image by defining a new strategy & creating the associated content. A real understanding of our...
Théo DE CELLERY D'ALLENS
Tcorp
Working together on a tender on several aspects: strategy and creation. I really appreciated being part of a young team very connected to influence and social...
Stephane Boukris
QUATID
Creating engaging posts for our audience. The team's responsiveness and understanding of the project.
Juliette Lapauw
EMMA
We have always collaborated with Gust in a long-term, win-win vision. They have understood our brand objectives very well and have put everything in place to...
Theo Royer
WeAreEtendart
We collaborated on mobilizing relevant influencers to participate in an event dedicated to young people, addressing issues of inclusion and the fight against...
Matthieu Le Balch
Reeve
We approached Gust agency to improve our company's brand image by defining a new strategy & creating the associated content. A real understanding of our...
Théo DE CELLERY D'ALLENS
Tcorp
Working together on a tender on several aspects: strategy and creation. I really appreciated being part of a young team very connected to influence and social...
Stephane Boukris
QUATID
Creating engaging posts for our audience. The team's responsiveness and understanding of the project.
FAQ
Our expertise covers 4 complementary pillars:
1. UGC (User Generated Content) – authentic content for social ads
2. Influencer marketing – creator and talent activation
3. Video production – integrated 120m² studio in Levallois
4. Social media management – strategy and community management
Key figures: +500 successful campaigns, 2000+ verified creators, +40% average engagement vs sector benchmark. We support Coca-Cola, Orange, Emma, Quick and +50 active brands.
1. We Think (Strategy): Brand audit, business KPI definition, creative strategy, and editorial calendar. Average duration: 5 business days.
2. We Connect (Activation): Data-driven casting from our database of 400,000 profiles, contract negotiation, creative briefing, and content validation.
3. We Produce (Execution): Asset production (video, photo, motion), multi-channel distribution (organic + paid), weekly reporting, and continuous optimization.
This integrated approach guarantees a 30% reduction in timelines vs multiple providers and an average ROI of x2.3 on our campaigns.
At Gust, our activation process covers 5 steps:
1. Data-driven selection – audience analysis, real engagement rate, fake follower detection
2. Negotiation & contracting – usage rights, exclusivity, ARPP compliance
3. Creative briefing – scripts, Do/Don't, pre-publication validation
4. Distribution – organic on creator accounts + Ad-Fluence amplification
5. Reporting – EMV, reach, engagement, tracked conversions
Average results: 7.6% engagement rate and 12M+ impressions per campaign.
In an environment where each user sees +10,000 advertising messages per day, an impression no longer guarantees anything. The human brain makes its scrolling decision in 0.8 seconds.
At Gust, we optimize 3 attention metrics:
1. Hook Rate – % of viewers who stay after 3 seconds (Target >40%)
2. Completion Rate – % of viewers who watch the entire video
3. Qualitative engagement – saves, shares, long comments
Content that generates real attention converts 3x better than content that is simply displayed.
At Gust, we master the complete value chain in-house: strategy, creator casting, content production, multi-channel distribution, and continuous optimization.
Our integrated model offers 5 measurable advantages:
1. Speed – production time reduced by 30% (single point of contact)
2. Coherence – same artistic direction across all touchpoints
3. Savings – optimized costs through resource pooling
4. Agility – fast iterations without inter-provider coordination
5. Accountability – single KPI owner, no dilution
Our clients see a +40% improvement in media performance and save several hours per week in operational time.
Direct clients (70% of our activity):
• Major groups: Coca-Cola, Orange, Nivea, Parions Sport
• Scale-ups: Emma, CyberGhost, Saily
• Retailers: Showroom Privé, Quick, Fleury Michon
Partner agencies (20%): Co-production or delegated production for media, digital, and creative agencies.
White label (10%): We operate under your name to enrich your offerings without cannibalizing your client relationship.
Main sectors: Beauty, Retail, Food & Beverage, Tech, Sport & Betting, Fashion, Media.
4 collaboration modes available:
1. Delegated production – we produce content, you keep the client relationship
2. Influence activation – access to our network of 2000+ verified creators
3. Social Ads – paid campaign management (Meta, TikTok, LinkedIn)
4. Full service white label – complete management under your brand
Our production studio (120m² in Levallois) is accessible for your own shoots.
Current partner agencies: media, digital, and creative agencies in France and internationally.
Level 1 – Awareness:
• Qualified reach and impressions
• Measured Brand Lift (post-campaign studies)
• EMV (Earned Media Value) – equivalent media value generated
Level 2 – Engagement:
• Average engagement rate (Target >3% Instagram, >5% TikTok)
• Video completion rate and attention time
• Saves, shares, and qualified comments
Level 3 – Conversion:
• ROAS – return on ad spend (Target x4 to x8)
• CPA – cost per customer acquisition
• Site traffic, leads generated, direct sales (UTM + Pixel tracking)
All our clients receive detailed monthly reports via dedicated dashboards.
Social-First Video:
• Instagram Reels, TikTok, YouTube Shorts (9:16)
• Hero content and brand films (16:9)
• Authentic UGC for social ads
Premium Production:
• Product and lifestyle photo shoots
• Motion design and 3D animations
• Video and audio podcasts
Delivery standards:
• Minimum 3 formats per asset (9:16, 1:1, 16:9)
• Guaranteed ARPP compliance
• Complete usage rights (unlimited buy-out)
• Average delivery: 14 business days (Studio Pack)
1. Beauty & Cosmetics – Nivea, OPI, skincare brands
2. Retail & E-commerce – Showroom Privé, Vestiaire Collective
3. Food & Beverage – Coca-Cola, Quick, Fleury Michon
4. Tech & Applications – CyberGhost, Emma, Saily
5. Sport & Betting – Parions Sport, Red Bull
6. Fashion & Lifestyle – Verbaudet, premium brands
7. Media & Culture – Le Monde, institutions
8. Services & Wellness – insurance, health, finance
Our expertise in stop-scroll content and influencer marketing adapts to the specific regulations of each sector (ARPP, gambling, health).