UGC agency: Authentic content created by your consumers
We activate UGC creators (User Generated Content) to produce native, credible, and engaging videos that speak directly to your audience in France and internationally.
They trust us
Our mission
UGC is no longer a trend. It's the best-performing ad format of 2025.
Our mission is to offer brands authentic and scalable UGC content in France and internationally, capable of generating attention, trust, and conversion. At Gust, a Paris-based UGC agency, we transform your consumers, fans, and micro-creators into true brand ambassadors. We also offer social media management and influencer marketing services.
Our sector expertise:
We think: Analysis & creative strategy
- • Business objectives definition (conversion, awareness, creative testing)
- • Sector audits & benchmarks to identify opportunities
- • Coherent UGC content strategy aligned with your identity
- • Creative brief and Do/Don't definition to guide creators
We connect: Sourcing & creator casting
- • Database of 400,000 UGC profiles from 5K to +100K followers
- • Custom selection based on brand affinity and performance
- • Complete management of usage rights and approvals
- • Casting of credible and authentic faces
We produce: Production & distribution
- • Complete brief and contracting management
- • Adapted shoots (remote or in Gust studio)
- • Multi-format creation: short videos, testimonials, reviews
- • Optimization & reporting with A/B creative tests
Our UGC offers & creator packs
Standard pack
UGC Factory (MRR subscription)
- ✓(10 assets / month - 6-month commitment)
- ✓Casting, brief & management included
- ✓Content ready to distribute (paid & organic)
Premium pack
"Creative Lab" pack
- ✓Expert creators (15-100K+ followers)
- ✓Validated concepts & scripts + 2 rounds of revisions
- ✓Optimized formats & extended rights (paid, B2B, PR...)
- ✓Option: GUST studio shooting
- ✓Ideal for brand campaigns & product launches
Results speak for themselves
We don't just promise, we deliver. Discover the impact of our campaigns.
UGC campaign for the return of the Extra Long range
To accompany the return of the Extra Long range, Quick launched a social media campaign embodied by UGC around the "Chi Fou Quick" concept.
Objectives: Strengthen the image of an accessible, fun brand in tune with its target. Foster appropriation & amplify content reach through media.
Campaign
TikTok & Instagram
2 campaigns activated
117 posts
3.03% engagement rate
Our expertise
- •UGC casting
- •Operational management
- •Talent briefing & campaign monitoring
- •Media amplification
- •Reporting
2.24M
impressions
+100
micro-influencers / UGC activated
+€150K
EMV generated on campaign
Our case studies
FAQ
Why is it the #1 format in 2025?
Brands use it massively because it combines 3 decisive marketing forces:
1. Absolute Trust: 79% of consumers state that UGC directly influences their purchasing decisions (Source: Stackla).
2. Advertising Impact: UGC is perceived as 9.8x more impactful than classic influencer content because it is deemed more sincere.
3. Media Performance: In Social Ads, it generates 4x higher CTRs (click-through rates) and reduces acquisition costs (CPA).
It is the essential lever for e-commerce and reassurance (Social Proof).
1. Brand Content (Studio)
• Objective: Brand Image & Premiumization
• Production: Pro teams, polished aesthetic
• Limit: Often perceived as 'too commercial'
2. Influencer Marketing
• Objective: Awareness & Endorsement (Social Proof)
• Lever: The creator's audience and community
• Cost: High (media fee included)
3. UGC (User Generated Content)
• Objective: Conversion & Authenticity
• Lever: Realism and identification ('anonymous' faces)
• Strength: The best-performing format for Social Ads (Meta/TikTok).
1. Product Affinity: The creator must match your target (age, lifestyle) for total credibility.
2. Technical Quality: Lighting, stability, sound. UGC must be authentic BUT not amateur.
3. Narrative Capacity (Hook): Talent to stop the scroll in 0.8 seconds (Stop-Scroll effect).
4. Acting Skills: Fluid diction and absolute naturalness to avoid the 'infomercial' tone.
5. Reliability: History of on-time delivery and creative brief compliance.
6. Diversity: Inclusive panel to test multiple customer avatars.
Out of 400,000 profiles analyzed, we retain only the top 1% of performing creators.
1. Testimonial: The creator shares their authentic experience (before/after, benefits). It is the king format for trust and conversion.
2. Unboxing & Reaction: Sensory product discovery (ASMR, packaging). Perfect for e-commerce and the 'novelty' effect.
3. Tutorial / Demo: Educational 'How-to' showing concrete usage. Ideal for complex products, tech, or cosmetics.
4. POV (Point of View): Product staging in a real daily life context (Lifestyle) to encourage projection.
5. Comparison: Your product vs competitor to visually argue your superiority.
6. Haul: Dynamic presentation of several products from the same collection (Fashion/Beauty).
1. More clicks (CTR)
• Native format generates a 4x higher click-through rate than a classic banner.
2. More conversions
• UGC ads record a +43% higher conversion rate (Source: TikTok Business).
3. Lower costs (CPA)
• Cost per acquisition drops by -37% on average thanks to better Platform Quality Score.
4. Better retention
• Watch time is +20% higher because content looks like a friend's, not a brand's.
Want to scale with authentic content that converts?
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