We collaborated with Quick.
Company
Quick
Sectors
Food & Beverage
Period
2024
Expertise
To support the comeback of its Extra Long range, Quick launched a refreshing and 100% UGC social media campaign around the 'Chi Fou Quick' concept.
The Challenge
Strengthen the image of a funny, accessible brand connected to its community while fostering message appropriation by creators and the public through viral content.
Our Solution
Two campaigns activated on TikTok and Instagram with strategic casting including Byilhann and Flamby to embody the campaign with energy and spontaneity.
Our agency orchestrated the entire activation: casting, talent brief, operational management, monitoring, media-centric editorial advice, and media strategy, up to full reporting.
The Impact
The campaign generated strong audience adherence with over 2.8M impressions, carried by authentic and engaging content. A viral voice confirming Quick's place as a fast-food brand close to its consumers.
