🧾 Legal & Privacy

Legal Notice & Privacy Policy

Transparency, accountability and data protection: everything you need to know about how GUST operates, protects and collaborates with its partners.

Website Publisher

This website https://www.agencegust.com is published by:

GUST, a simplified joint stock company (SAS) with a capital of 5,000 euros, registered with the Paris Trade and Companies Register under number 953 070 224, with its registered office located at 17 bis avenue Parmentier, 75011 Paris, France.
NAF Code: 7021Z – Public relations and communication consulting,
Intracommunity VAT number: FR58953070224,
Email: contact@agencegust.com
Phone: +33 (0)1 84 60 87 53
Publication Directors: Alexandre Velardocchio and Robin Lucas

Hosting

The website is hosted by:

OVH SAS, 2 rue Kellermann – 59100 Roubaix – France
RCS Lille Métropole 424 761 419
Website: https://www.ovh.com

General Terms of Use

Access to and use of the site implies unreserved acceptance of these conditions. GUST may modify them at any time, without notice. Users are invited to consult them regularly.

3.1 Intellectual Property

All elements on this site (texts, visuals, logos, videos, graphics, etc.) are protected by the Intellectual Property Code. Any reproduction, distribution or representation, total or partial, without written authorization from GUST is prohibited. Short quotations are authorized subject to mention of the source and a link to the original page. The brands and logos cited remain the property of their respective owners.

3.2 Image Rights and Third-Party Content

GUST endeavors to obtain all necessary authorizations for the dissemination of published visual content. For any request for removal or opposition, contact: privacy@agencegust.com. Any use or reproduction of this content by a third party is prohibited without written authorization.

3.3 Hyperlinks

The site may contain links to third-party sites. GUST disclaims all responsibility regarding their content or operation. Access to these sites is at the sole responsibility of the user.

3.4 Limitation of Liability

GUST makes every effort to ensure the accuracy and updating of the information disseminated, without guarantee of completeness. GUST cannot be held responsible for direct or indirect damages resulting from the use of the site, technical difficulties, or access to third-party sites.

Personal Data

4.1 Data Controller

The data controller is GUST, SAS registered with the Paris Trade Register under number 953 070 224. GDPR contact: privacy@agencegust.com

4.2 Purposes and Legal Bases

Data collected via this site is processed for the following purposes:

Purpose	Data Concerned	Legal Basis	Retention Period
Management of requests via contact forms	Last name, first name, email, company, message	Legitimate interest	3 years after last contact
B2B commercial prospecting	Identity, function, professional email	Legitimate interest (prospecting related to professional activity)	3 years after last contact
Recruitment (if applicable)	Identity, CV, email	Legitimate interest	2 years after last application
Navigation statistics	Cookies and trackers	Consent	13 months max
Site security and maintenance	Technical logs	Legitimate interest	6 months

Purpose

Management of requests via contact forms

Data Concerned

Last name, first name, email, company, message

Legal Basis

Legitimate interest

Retention Period

3 years after last contact

Purpose

B2B commercial prospecting

Data Concerned

Identity, function, professional email

Legal Basis

Legitimate interest (prospecting related to professional activity)

Retention Period

3 years after last contact

Purpose

Recruitment (if applicable)

Data Concerned

Identity, CV, email

Legal Basis

Legitimate interest

Retention Period

2 years after last application

Purpose

Navigation statistics

Data Concerned

Cookies and trackers

Legal Basis

Consent

Retention Period

13 months max

Purpose

Site security and maintenance

Data Concerned

Technical logs

Legal Basis

Legitimate interest

Retention Period

6 months

4.3 Recipients and Subcontractors

Data is intended for GUST's internal teams and its technical service providers acting on its behalf: OVH (hosting), Google (Analytics, Tag Manager, Search Console), Meta (Pixel), LinkedIn (Insight Tag), Hotjar (UX analysis), Pipedrive (CRM), Lemlist (B2B emailing). These providers may transfer certain data outside the European Union, particularly to the United States. These transfers are governed by the European Commission's standard contractual clauses or by the Data Privacy Framework.

4.4 Your Rights

In accordance with GDPR, you have the following rights: access, rectification, erasure, opposition, limitation, portability. You can exercise these rights by writing to: privacy@agencegust.com. In case of disagreement, you can file a complaint with the CNIL: www.cnil.fr.

Cookies and Trackers

5.1 Definition

A cookie is a text file placed on your device (computer, mobile, tablet) during your browsing. They allow you to remember your preferences, measure site traffic or personalize displayed content.

5.2 Types of Cookies Used

Type	Purpose	Tool Examples	Legal Basis	Max Duration
Necessary	Technical site operation	Session cookies, security	Legitimate interest	Session
Statistics	Audience measurement and performance	Google Analytics, Tag Manager	Consent	13 months
Marketing & advertising	Targeting and remarketing	Meta Pixel, LinkedIn Insight Tag, Lemlist	Consent	3 to 13 months
User experience	Behavior analysis	Hotjar	Consent	13 months

Type

Necessary

Purpose

Technical site operation

Tool Examples

Session cookies, security

Legal Basis

Legitimate interest

Max Duration

Session

Type

Statistics

Purpose

Audience measurement and performance

Tool Examples

Google Analytics, Tag Manager

Legal Basis

Consent

Max Duration

13 months

Type

Marketing & advertising

Purpose

Targeting and remarketing

Tool Examples

Meta Pixel, LinkedIn Insight Tag, Lemlist

Legal Basis

Consent

Max Duration

3 to 13 months

Type

User experience

Purpose

Behavior analysis

Tool Examples

Hotjar

Legal Basis

Consent

Max Duration

13 months

5.3 Consent Management

During your first visit, a banner allows you to accept, refuse or customize your choices. No non-necessary cookies are placed without your consent. You can modify your preferences at any time via the "Manage my cookies" link at the bottom of each page. Consent is kept for a maximum period of 6 months.

Commercial Influence Compliance

As part of its influencer marketing activities and sponsored content production, GUST is committed to complying with Law No. 2023-451 of June 9, 2023 aimed at regulating commercial influence and combating influencer abuses on social networks. We guarantee the transparency of commercial partnerships and ensure the compliance of content produced by our partner creators, particularly regarding mandatory mentions (#ad, #sponsored) and compliance with ethical rules.

Applicable Law and Jurisdiction

These legal notices are governed by French law. Any dispute between professionals will be subject to the exclusive jurisdiction of the Paris courts.

Consumers can use a consumer mediator and the European online dispute resolution platform: https://ec.europa.eu/consumers/odr/

Last updated: December 8, 2024