About
Gust is a social-first agency that designs and produces campaigns that grab attention in the first few seconds. Strategy, social media, influence and UGC, celebrity marketing, production: one team does it all, at the pace of the platforms.
Gust brings six pillars together in a single team. We design every campaign for the platform where it will be seen, then produce it in-house.
An in-house production team of directors, videographers, sound engineers and editors works with a network of 2,000+ verified creators and a casting database of 400,000 profiles.
Explore our six pillars
Gust was cofounded in Paris in 2022 by Robin Lucas and Alexandre Velardocchio. The starting point: attention has become the primary battleground, and the battle is won in the first two seconds of a video.
In France and across EMEA, the agency works with brands from every sector, including Coca-Cola, Nivea, Quick, Orange, Emma, Parions Sport, Vestiaire Collective and HelloFresh. It has opened OPEN, its celebrity marketing division, and Gust Studios, 400 m² of permanent sets at La Plaine Saint-Denis.
A selection of the brands we have supported since 2022.
The first seconds decide the rest. Gustflow runs every campaign in five stages, from diagnosis to measurement, so your content stops the scroll and then converts.
Where your audience's attention is won
The hook before the brief
Get your brand talked about
Content that stops the scroll
Ongoing
Measurement restarts the cycle: every campaign is adjusted along the way, not afterwards.
The result: content measured on what matters for your brand, reach, recall, watch time and ROAS, as in our Quick, Nivea and Parions Sport case studies.
Eight sectors
Content compliant with ARPP rules and the 2023 French law on commercial influence.
Cofounder and Managing Director
Cofounder and CEO
InterviewApril 15, 2026, in French
“Social media has become the primary shop window for brands.”
“90% of videos are not watched for more than 2 seconds.”
We shoot in-house, on our permanent sets, to move faster and test more formats.
Average rating of 4.89 out of 5
11 client reviews on Sortlist
11 out of 11 clients recommend Gust
“We have always worked with Gust with a long-term, win-win vision. They understood our objectives as a brand very well and put everything in place to achieve them. They show flexibility and responsiveness.”
“Real attention to our challenges to better adapt the strategy, a high-quality relationship and genuine creativity in the content proposed!”
“A great grasp of the stakes (well-matched profiles and an efficient way of mobilising them), and a very good relationship that puts people at the heart of the collaboration.”
Reviews translated from French.
A project, a question, a campaign to launch: write to us, we reply within 24 business hours.