We collaborated with Nivéa.
Company
Nivéa
Sectors
Cosmetics & Beauty
Period
2024
Expertise
To promote its Protect & Hydrate spray, Nivéa wished to raise public awareness about the importance of sun protection... in a unique way.
The Idea
Hijack an emblematic statue of Paris to convey a strong, visible, and memorable message.
The Challenge
Create striking social content to engage, challenge, and provoke reaction.
Our Solution
FOOH content designed for TikTok, between emotion and surprise.
We took charge of the entire production chain: strategy, casting, storyboard, shooting, post-production, and media coverage over 3 weeks.
The Impact
A strong message carried by an original creation that made the brand shine where it hadn't yet expressed itself.
The Result
A viral video embodying the brand's vision while addressing a young, urban, and engaged target.
