Influencer Marketing Agency: creative & high-performing

Influencer marketing is a media activation lever that enables brands to collaborate with content creators to reach a qualified audience. It generates an average ROI of $5.20 per dollar spent.

At Gust, a campaign is structured in 4 technical phases:
1. Data-Driven Identification: Analysis of real audience (not assumed) via our proprietary tools to guarantee an affinity rate >70%.
2. Creative Activation: Production of native content (Reels, TikToks) respecting platform codes.
3. Paid Amplification (Ad-Fluence): Transformation of best organic content into targeted ads.
4. Performance Measurement: Conversion tracking and ROAS (Return on Ad Spend) calculation.

Our selection process combines data intelligence and human expertise to guarantee an optimal match.

We apply a rigorous methodology in 5 elimination steps:
1. Audience Verification: Demographic, geographic, and interest analysis (we eliminate 85% of profiles at this stage).
2. Engagement Audit: Real engagement rate calculation, detection of fake followers and suspicious pods.
3. Content Affinity: Semantic analysis of topics covered, tone, and visual aesthetic.
4. Collaboration History: Review of past partnerships and perceived authenticity.
5. Brand Safety Check: Manual verification of value alignment and bad buzz risk.

Only profiles with an affinity rate above 70% and verified engagement are recommended.

Upon receipt of your brief, your influencer recommendation is guaranteed within 10 business days maximum.

Our analysis process follows 3 steps:
1. Strategic Audit: Analysis of your business objectives, marketing target, and brand universe.
2. Profile Selection: Identification of 3 to 10 relevant profiles matching your criteria.
3. Complete Deliverable: Data sheet per influencer (reach, engagement, demographics), estimated rates, content examples, and brand affinity analysis.

Urgent need? For product launches or events, our Express Service activates the best available profiles in 48-72h to secure your campaign.

The choice of influencer typology depends strictly on your marketing objective (Awareness vs Conversion).

Here is our activation matrix based on 2024 market standards:

1. Nano-Influencers (1k - 10k followers)
• Strength: Record engagement (7-10%) and absolute proximity.
• Use: UGC, authentic customer reviews, hyper-local targeting.

2. Micro-Influencers (10k - 100k followers)
• Strength: The performance 'Sweet Spot'. Strong engagement (3-5%) and qualified audience.
• Use: Conversion, qualified traffic, trust.

3. Macro-Influencers (100k - 1M followers)
• Strength: Massive Reach and professionalism.
• Use: Rapid Brand Awareness, product launches.

4. Mega-Influencers & Celebrities (+1M followers)
• Strength: Media power and iconic status.
• Use: Brand image, institutional credibility, Celebrity Marketing.

Yes, Gust operates internationally across the entire EMEA zone (Europe, Middle East, Africa).

We manage a network of +2000 verified influencers with specific expertise in 6 key markets:
• United Kingdom
• Germany
• Spain & Italy
• Benelux & Nordic Countries

Our international methodology:
1. Local Adaptation: Adjustment to cultural codes, languages, and local regulations.
2. Global Coordination: A single point of contact to pilot your multi-country campaigns (creative coherence & budget optimization).
3. Simultaneous Activation: Synchronized deployment across all targeted markets.

We measure influencer marketing performance via KPIs adapted to your specific business objectives.

For Awareness:
• Total reach and organic impressions
• Recall rate (measured Brand Lift)
• EMV (Earned Media Value) – equivalent media value generated

For Engagement:
• Likes, comments, shares, saves
• Average engagement rate per post (we achieve 3.03% on average on Instagram, vs 1-2% macro benchmark)
• Comment sentiment analysis

For Conversion:
• Tracked clicks via UTM links
• Generated site traffic and promo codes used
• Leads collected and direct sales attributed via tracking pixels

We provide detailed reports with sector benchmark comparison and optimization recommendations.

Organic influence involves having sponsored content published by influencers on their personal accounts: you benefit from their natural audience but reach depends on algorithms and community engagement.

Ad-fluence (influence + advertising) is an innovative hybrid strategy where content created by influencers is reused as social ads and distributed in a sponsored manner to your precise target via Meta Ads or TikTok Ads.

Major advantages:
• Total control over reach, demographic and geographic targeting
• Massive scaling of best-performing content
• +43% conversion rate vs classic ads (TikTok Spark Ads data)
• -37% CPA (cost per acquisition)

Ad-fluence combines creator authenticity and paid media power to generate optimal conversions.

We generally recommend a strategic mix of organic and Ad-fluence to maximize ROI and awareness. This approach pairs perfectly with our video production services.

Absolutely. Legal security is the invisible but vital pillar of our service. We assume the responsibility of authorized agent.

Our management covers 4 major risks:
1. Rights Assignment (Intellectual Property): We secure your content usage rights (organic, paid, website, POS) to prevent any future litigation.
2. Regulatory Compliance: Strict verification of legal disclosures (FTC/ARPP guidelines, #Ad, #Sponsored).
3. Sector Exclusivity: Clauses preventing the promotion of competitors during a given period.
4. Performance Commitment (Make Good): Re-post or compensation clauses if minimum performance targets are not met.

You sign a single contract with the agency, we handle the administrative complexity with the 10, 50, or 100 creators.