We collaborated with Emma Matelas.
2M
AUDIENCES
480K
VIEWS
250K€
EMV
3.5
ROAS
Company
Emma Matelas
Sectors
E-commerce
Period
2024
Expertise
InfluenceProduction
Emma Matelas initiated a pioneering study to evaluate the performance of its influencer campaigns, without resorting to marketing push or promo codes.
The Challenge
Precisely measure the return on investment of influencer actions by isolating the authentic impact of content creators.
Our Solution
We mobilized 16 creators of different scales: 3 Mega, 3 Macro, 5 Middle, and 5 Micro-influencers.
This approach allowed us to analyze performance by audience size, measuring ROAS per influencer, integrating remanence, with real-time result monitoring.
The Impact
A major breakthrough for Emma Matelas, gaining transparency and efficiency in its influencer strategy while refining its steering and ROI.
