We collaborated with Vestiaire Collective.
Company
Vestiaire Collective
Sectors
Fashion & Luxury
Period
2024
Expertise
Vestiaire Collective, the leading platform for luxury second-hand fashion, wished to raise awareness about the impact of fast fashion by asking: what would our future look like if our consumption habits remained unchanged?
The Challenge
Convey a strong and committed message capable of touching consciences while valuing the brand's ethics.
Our Solution
Powerful and visual FOOH content.
We orchestrated the creation of an impactful Instagram Reel, handling strategy, visual creator casting, full operational management (brief, storyboard, shooting) as well as production and post-production, including variations for FOOH.
The Impact
A media-centric editorial campaign that challenges, engages, and strengthens awareness around sustainable fashion, at the heart of Vestiaire Collective values.
