Orange
.Company
Orange
Sectors
Paris 2024 Partnership
Period
2024
As part of its partnership with the Paris 2024 Olympic and Paralympic Games, Orange organized an itinerant event in 8 regions of France. The goal: raise awareness among young people about cyberbullying through the values of sport, inclusion, and Olympism.
The Challenge
Create a field experience with strong human and media impact, capable of touching younger generations while strengthening the brand's CSR commitment.
Our Solution
An event tour designed for social media.
We imagined a series of sports meetings bringing together able-bodied and disabled youth in a format that is educational, interactive, and inspiring.
Our team managed the creative strategy, ambassador casting, on-site organization, animations, and content creation. Result: 76 stories, 8 Reels, 1 TikTok, all produced and broadcast in real-time to amplify the event.
The Impact
A unifying, inclusive, and committed operation that perfectly illustrates Orange's societal role, in line with the spirit of the Games.
