We collaborated with Orange.
Company
Orange
Sectors
Paris 2024 Partnership
Period
2024
Expertise
As part of its partnership with the Paris 2024 Olympic and Paralympic Games, Orange organized an itinerant event in 8 regions of France. The goal: raise awareness among young people about cyberbullying through the values of sport, inclusion, and Olympism.
The Challenge
Create a field experience with strong human and media impact, capable of touching younger generations while strengthening the brand's CSR commitment.
Our Solution
An event tour designed for social media.
We imagined a series of sports meetings bringing together able-bodied and disabled youth in a format that is educational, interactive, and inspiring.
Our team managed the creative strategy, ambassador casting, on-site organization, animations, and content creation. Result: 76 stories, 8 Reels, 1 TikTok, all produced and broadcast in real-time to amplify the event.
The Impact
A unifying, inclusive, and committed operation that perfectly illustrates Orange's societal role, in line with the spirit of the Games.
