Lipton x BeReal
.Company
Lipton x BeReal
Sectors
Beverage
Period
2025
As part of its activation with BeReal, Lipton wanted to produce original and refreshing digital content to accompany the launch of its new Lipton Sparkling beverage.
The Goal
Break away from traditional advertising codes and anchor in BeReal's spontaneous and authentic universe to showcase the product's freshness and conviviality.
The Challenge
Create short, fun and immersive social content capable of standing out in the platform's characteristic instantaneity while embodying Lipton's sparkling spirit.
Our Solution
Step away from traditional formats and create a real video designed like a BeReal. A dual-camera format, natural and spontaneous, capturing both the product and the lifestyle vibe of the moment.
All accompanied by dynamic editing and sparkling graphic design, consistent with the Lipton universe.
Our team handled art direction, capture and coordination, video editing, and sound design.
The Impact
An unprecedented, engaging and differentiating format that strengthens Lipton's proximity with its community while creating immediate desire to try the new sparkling beverage.
