We collaborated with Kellogg's x BeReal.
Company
Kellogg's x BeReal
Sectors
Food & Beverage
Period
2024
Expertise
As part of its promotional campaign, Kellogg's chose BeReal to value its products in an original and authentic way.
The Goal
Raise awareness of a special operation allowing to win exclusive goodies including a Kellogg's UNO and a grand prize: an entry ticket to Mattel park in the US.
OUR SOLUTION
GUST was solicited to design BeReal concepts adapted to different Kellogg's product ranges, then produce them respecting the platform's raw and immediate aesthetic.
Our teams imagined daily life scenes, shot a series of authentic photos, and selected the most credible visuals to maximize native impact in the BeReal universe.
THE IMPACT
An unprecedented campaign embodied by natural visuals faithful to platform usage to capture user attention without ever betraying their experience. A successful test for Kellogg's on BeReal with a fair, innovative, and engaging presence.
