We collaborated with 8heures.
Company
8heures
Sectors
Furniture & Bedding
Period
2024
Expertise
8heures called on GUST to strengthen its awareness among key audiences and activate a powerful conversion device during strategic moments. The goal: make 8heures the must-have bedding brand in France.
The Challenge
Deploy a massive and effective influencer campaign capable of generating visibility, engagement, and sales.
Our Solution
Multi-talent activation on TikTok and Instagram.
We mobilized 97 creators, between influencers and UGC content producers, to create over 220 posts adapted to platform formats and usages.
From talent selection to creative brief, including operational management, production, and reporting, every step was designed to maximize impact.
The Result
Over 1.5 million impressions, 1.46 million people reached, and 60,000 interactions, a success positioning 8heures as a strong and recognized brand.
