We collaborated with CyberGhost.
Company
CyberGhost
Sectors
VPN
Period
2023
Expertise
For over a year, we have been accompanying CyberGhost VPN in its conquest of the VPN market. The goal is to develop brand awareness and strengthen its legitimacy among digital audiences through an extensive influencer campaign on YouTube.
The Challenge
CyberGhost wished to establish itself in a highly competitive sector, dominated by historical players, while building a reliable and accessible brand image. The challenge was to design a strategy of relevant, authentic, and performing integrations capable of generating both visibility and conversion.
Our Solution
We implemented a large-scale YouTube integration strategy, collaborating with French and international creators. To date, nearly 20 integrations have been published, with many others under development. We handled all operational management: casting (France & International), briefing, negotiations, contracting, campaign monitoring, and performance reporting.
The Impact
This continuous collaboration allowed CyberGhost VPN to establish its presence on YouTube, strengthen user trust, and reach new audiences through creative, coherent, and engaging content.
