We collaborated with Emma Matelas.
DELIVERIES
CAPSULES
Company
Emma Matelas
Sectors
E-commerce & Lifestyle
Period
2024
Expertise
To celebrate its 10th anniversary, Emma Matelas wanted to make a mark with an emotional, social, and meaningful campaign. The idea? Create an unforgettable moment around a mattress delivery, on the very day one needs it most: moving day.
THE CHALLENGE
Highlight the concrete utility of Emma products while strengthening the emotional bond with the brand through a social-first campaign.
OUR SOLUTION
We imagined and produced Emma Moving Day: an influencer and field operation in Toulouse, with 10 surprise mattress deliveries orchestrated on the moving day of winners drawn by lot.
Authentic storytelling, content designed for TikTok, Instagram, and Reels, and creative activation with high viral potential.
From idea to asset delivery, GUST piloted the entire device.
THE IMPACT
An embodied and sincere campaign reflecting the brand: generous, useful, and anchored in daily life. All relayed by emotional content strengthening brand preference.
