We collaborated with Fleury Michon.
Company
Fleury Michon
Sectors
Agribusiness
Period
2024
Expertise
As part of its new voice, Fleury Michon wished to extend visibility beyond JC Decaux displays and strengthen digital impact. The goal: adapt key brand messages to social networks while creating a bridge between offline and online communication.
The Challenge
Bring posters to life by giving them a creative and engaging dimension capable of capturing attention in social and e-commerce environments.
Our Solution
Creation of a series of stop-motion social ads with a humorous and dynamic tone specifically designed for social networks.
Our team imagined playful contents reusing JC Decaux poster universe and declining them into digital formats.
Result: an impactful social ads campaign designed to integrate naturally in DOOH, website, newsletter, and e-commerce.
The Impact
Creative and coherent activation strengthening Fleury Michon's digital presence and demonstrating that its content fits everywhere: from display to conversion.
