We collaborated with La Biche Renard.
Company
La Biche Renard
Sectors
Fashion & Solidarity
Period
2024
Expertise
On the occasion of International Childhood Cancer Day, La Biche Renard imagined the Grand Parcours Solidaire, a creative and committed initiative intended to raise public awareness while bringing comfort to hospitalized children.
The Challenge
The goal was to design an influencer activation with strong emotional reach, capable of highlighting the human and collaborative dimension of the project, while valuing the mobilization of the LBR community and the 2500 Voix association for children at IHOP Lyon.
Our Solution
We supported La Biche Renard in implementing the global device, from influencer casting to content production. Two creators were activated to relay the operation through six contents: two Instagram Reels, four stories (three screens each), a TikTok, and a bonus YouTube Short. We handled full operational management, including talent briefing, media-centric editorial advice, production, and performance reporting.
The Result
The operation successfully gathered communities around a strong message of solidarity and shared creativity. Thanks to moving and authentic content, the Grand Parcours Solidaire highlighted the collective's ability to transform a simple idea into a meaningful project of hope.
