We collaborated with La Chênaie.
45,694K
Impressions
(organic & paid)
41.55K
People reached
10.33%
ER
Company
La Chênaie
Sectors
Beauty & Cosmetics
Period
2024
Expertise
InfluenceUGC
For the launch of its new illuminator care, La Chênaie bets on a double-promise innovation: an immediate perfecting effect and powerful active ingredients from oak.
The Challenge
Establish this novelty as a beauty essential by affirming its premium positioning at the frontier of skincare and makeup.
Our Solution
An embodied social media device based on creating authentic and aspirational content.
20 Instagram Reels were produced around targeted profiles, with a storytelling approach on immediate and long-term product benefits.
The Impact
The campaign created an elegant and embodied voice, strengthening product awareness while installing the brand's sensory universe on social networks.
