We collaborated with Les Secrets de Loly.
Company
Les Secrets de Loly
Sectors
Beauty & Cosmetics
Period
2024
Expertise
Les Secrets de Loly, an inclusive brand dedicated to textured hair, wished to announce its Christmas box with an original video inspired by the Candyland universe. The goal: playfully showcase the box and the founder while highlighting key products.
The Challenge
Create content that is aesthetic, fun, and faithful to the brand identity, appealing to and engaging the community.
Our Solution
A 3D illustration Instagram Reel.
We drew inspiration from gaming graphics and a 'kawaii' approach to design a harmonious visual identity perfectly aligned with the brand's universe and personality.
From strategy to production, including casting, storyboard, and post-production, we orchestrated the entire project.
The Impact
A unique visual campaign that sublimates the Christmas collection while reinforcing Les Secrets de Loly's inclusive and innovative image.
