We collaborated with O.P.I.
Company
O.P.I
Sectors
Beauty & Cosmetics
Period
2024
Expertise
O.P.I, an iconic brand in the nail universe, launched Repair Mode, a keratin-based restorative serum. To support this launch, the brand wished to deploy an influencer campaign capable of generating product awareness and stimulating sales.
The Challenge
Introduce this new care product to the general public and create engagement around its efficacy.
Our Solution
Imagine an agile and media-centric influencer campaign on Instagram and TikTok.
We activated 4 talents and produced high value-added content: Reels, stories, and TikTok videos, with a targeted media strategy.
From profile selection to media strategy, including creative brief and reporting, we orchestrated the entire device to guarantee impact and coherence.
The Impact
A mastered digital launch, engaged creators, and a campaign worthy of the product innovation.
