We collaborated with Saily.
Company
Saily
Sectors
Travel & Tourism
Period
2024
Expertise
In a highly competitive travel market, Saily wished to increase its awareness and accelerate digital growth. The goal: develop brand visibility among target audiences, generate sales by increasing site traffic, and attract qualified leads.
The Challenge
Establish itself naturally in the travel universe, a sector where purchase decisions are long and require strong affinity positioning.
Our Solution
A media-centric device designed for performance and image.
We identified an inspiring and authentic travel profile to carry the brand and anchor it in its universe.
Our team handled talent casting and support, operational management, briefing, and editorial advice for content adapted to platform codes.
The Impact
Impactful, media-friendly, and embodied content allowing Saily to gain awareness, strengthen legitimacy in the travel sector, and generate qualified traffic to its site.
THE RESULT
1 Reel and 1 TikTok produced and broadcast, amplified by an optimized media strategy. We accompanied the brand on media spending, global media strategy, and ensured full performance reporting.
