We collaborated with SC2S.
Company
SC2S
Sectors
Non-Profit
Period
2023
Expertise
On the occasion of the European Day of Intergenerational Solidarity, SC2S partnered with content creator Élise Heb to produce white-label content, highlighting the association's missions through the sincere relationship she shares with Annick, her senior friend.
The Challenge
The stake was to design embodied and authentic content capable of valuing SC2S's action while raising awareness among young people about the importance of intergenerational solidarity. The campaign also aimed to contribute to recruiting new volunteers for civic service.
Our Solution
We imagined a media-centric device built around a committed creator aligned with SC2S values. We handled bespoke casting, full operational management from brief to contracting, as well as production and co-creation of content with Élise Heb. The campaign relied on an Instagram Reel format, amplified in media, to maximize reach and performance.
The Impact
- Bespoke influencer casting
- Full operational management
- Content co-creation with Élise Heb
- Targeted media amplification
