Disons Demain
.Company
Disons Demain
Sectors
Application
Period
2025
DisonsDemain called on GUST to boost its social media presence and showcase dating after 50 through authentic and inspiring content.
The Goal
Show that beautiful love stories can happen at any age by highlighting the richness of DisonsDemain profiles, their shared interests and the simplicity of the platform.
The Challenge
Create a sincere, reassuring and deeply human influencer campaign, capable of lifting apprehensions around online dating after 50 while promoting DisonsDemain's mission: reconnecting people who know what they want and what they no longer want.
Our Solution
Setting up a large-scale influencer casting based on real testimonials and everyday scenarios, followed by the creation of a series of educational and emotional content.
We activated 6 influencers exclusively on Instagram, with the production of 1 reel per creator as well as content adaptable to stories.
We selected varied and inspiring participants, designed custom concepts to illustrate connections through shared interests, the true DNA of the platform, then supported creators at every step: brief, monitoring, production, validation and distribution.
The Result
A solid campaign comprising 13 pieces of content and 19 sequences produced, generating a total reach of 4.2M, over 8.9M impressions and 6.7K interactions. A performance confirming the impact of an authentic, human and accessible approach to talking about love after 50.
