PlayStation x BeReal
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Company
PlayStation x BeReal
Sectors
Gaming
Period
2025
For the release of Ghost of Yotei, PlayStation chose BeReal to bring the game's universe to life in an immersive and authentic way.
The Goal
Showcase the spectacular activation imagined at Station Opéra in Paris, where travelers discovered a giant animation reacting to the arrival of the metro a true immersion into the mystical atmosphere of Ghost of Yotei.
The Challenge
Create engaging content on BeReal by capturing the magic of this installation through raw and spontaneous UGC formats while respecting the platform's natural codes.
Our Solution
GUST orchestrated a complete shoot on location, bringing together several UGC profiles to capture their reactions and shots in front of the activation.
The objective: produce a series of authentic and immersive BeReals, reflecting the surprise and emotion of the moment.
This content was then deployed as Ads directly on the application, creating a bridge between real and digital, between players and the game's universe.
The Impact
A campaign at the crossroads of gaming and reality, true to the BeReal spirit: sincere, instant and human. A first striking activation for PlayStation on the platform, where immersion and spontaneity allowed Ghost of Yotei to shine in an unprecedented and resolutely engaging way.
