JOTT
.Company
JOTT
Sectors
Fashion
Period
2025
JOTT called on GUST to boost its social media presence and showcase its new winter collection through authentic and inspiring content.
The Goal
Highlight the diversity of JOTT products (down jackets, coats, accessories) and even models for our furry friends while strengthening its brand image.
The Challenge
Create a creative and natural UGC campaign capable of generating engagement while reflecting JOTT's free, modern and colorful spirit.
Our Solution
Setting up a large-scale UGC casting, followed by creating a series of original content for TikTok and Instagram.
We selected varied and complementary profiles, imagined custom concepts to showcase the brand's winter products from iconic down jackets to matching looks for dogs and their owners then supported creators at every step: brief, follow-up, validation and distribution.
From idea conception to project management, through art direction and talent coordination, we orchestrated a complete system designed to maximize brand visibility and desirability.
The Result
Fresh and authentic UGC content, strong visibility on social networks and a brand asserting itself as the symbol of a stylish winter, for humans and their four-legged companions alike.
