Make It Clap
.Company
Make It Clap
Sectors
Entertainment
Period
2025
As part of its promotional campaign, Make It Clap chose to leverage UGC content to showcase its brand experience in an authentic and engaging way.
The Goal
Introduce a unique experience through the eyes of real consumers, invited to test it and share it on social networks.
The Challenge
Find relevant UGC profiles capable of embodying the brand while producing sincere, immersive content faithful to the proposed experience.
Our Solution
GUST handled the casting part, carefully selecting UGC creators with varied and complementary universes.
These profiles were then invited to live the Make It Clap experience before creating spontaneous and immersive content broadcast on social networks.
The Impact
Natural, embodied and authentic videos that captured internet users' attention while reinforcing brand credibility. The content generated over 300K views, confirming the power of the UGC format when well-targeted and designed as a continuation of the brand experience.
