Nextory
.Company
Nextory
Sectors
Application
Period
2025
Nextory called on GUST to strengthen its visibility on social networks and position the app as a modern and accessible alternative to traditional reading.
The Goal
Showcase the Nextory experience through embodied content, demonstrating that reading can naturally integrate into daily routines, anywhere and anytime.
The Challenge
Create authentic and engaging UGC content, aligned with social platform codes, while inspiring people to (re)discover audio and digital reading without institutional discourse.
Our Solution
GUST orchestrated a UGC campaign by selecting creators with varied profiles, capable of integrating Nextory into their personal routines.
Creators shared their real uses of the app, highlighting the diversity of content (audiobooks, ebooks) through natural, spontaneous and social-first formats.
From profile selection to creative support, through message framing and content distribution, we designed a system focused on maximizing authenticity and proximity with the community.
The Impact
Sincere and immersive UGC content that reinforces Nextory's desirability and positions the brand as a modern cultural reflex, accessible and rooted in everyday uses.
