Société Générale x BeReal
.
Company
Société Générale x BeReal
Sectors
Banking
Period
2025
As part of its communication on BeReal, Société Générale called on GUST to produce creative assets capable of integrating naturally into the platform's ecosystem while showcasing its banking offers.
The Goal
Deploy a credible and impactful presence on BeReal by adapting Société Générale's messages to the platform's visual and narrative codes, in order to reach a younger audience authentically.
The Challenge
Produce high-performing advertising content without falling into classic advertising codes, respecting BeReal's raw, spontaneous and instant DNA, while ensuring the readability of the brand's offers and messages.
Our Solution
GUST handled the entire production of the campaign assets, from art direction to capture, including staging the banking application's uses.
We designed visuals and formats tailored for BeReal, naturally integrating the interface, user benefits and Société Générale's offers, while maintaining a human and embodied feel.
Each asset was developed to fully fit into the platform experience, respecting its codes while reinforcing the brand's coherence and impact.
The Impact
An effective social-first campaign, assets perfectly aligned with BeReal codes, and a modern voice positioning Société Générale as a brand capable of evolving with new digital uses.
